The Hancock Inn, New Hampshire’s oldest continuously operating Inn, approached me to request a website audit. They had expressed their concerns about its outdated appearance—especially on mobile devices—and the difficulty their users experienced when trying to find information.
The new design of their website emphasized showcasing each unique room’s amenities, mobile responsiveness, and revamped user experience. In addition to these updates and optimizations, a new goal was created to position the Inn as the preferred stay for weddings in the region. Through a variety of innovating marketing strategies on both the website and in print, the Hancock Inn has evolved and grown.
Post-launch, the results speak volumes: a 257.5% increase in visitors to the website, a 294.1% surge in page views, and a 26.5% rise in average time spend on the website (attributed to an increase in content generation), and improved offline print marketing tracking accuracy. The new Hancock Inn website has significantly boosted performance and return on investment across the board.
