The name of The Fox Tavern comes from Jedidiah Fox, the second owner of the Hancock Inn, who had purchased it from his father-in-law, Noah Wheeler. While owned by Fox, the Inn was known as The Fox Tavern. The current owners Marcia and Jarvis Coffin, wanted to give their tavern an identity and life of its own. With the name in place, the branding and marketing of The Fox Tavern began.
The Hancock Inn’s iconic red front door features a prominent and beautiful fox shaped brass knocker, which would be used in the design to tie the two properties together. This was the beginning of The Fox Taverns logo. From here development went smoothly and as launch night was approaching, more thought was put on the question “how do we get the word out”?
We slowly began to release the new Fox Icon without the title within current ad sets for the Inn and in doing so we were able to slowly build suspense and wonder at what the symbol meant. Sure enough, the launch of the tavern was a huge success with a large turnout of guests arriving to enjoy the grand opening.
Throughout the life of The Fox Tavern, I’ve worked on quite a few of their marketing and design projects. These include the branding itself, menu designs and layouts, drink coasters, print advertisements, stamps featuring the logo, business cards, and one particularly fun project featuring scratch off prize tickets.
What the Client Said:
“Conscientious, creative, a true partner in our advertising and online presence for The Hancock Inn & The Fox Tavern.”Marcia Coffin | Owner | The Fox Tavern