The Australian Snowboard Brand Chemical Storm first approached me in 2013 asking for my illustrative work on a new line of snowboards. Since then, I’ve worked on everything from the design and illustration found on a handful of their snowboards to creating marketing collateral for their brand as well as their partners.
Jeff, the owner of Chemical Storm, had wanted to create a line of snowboards featuring classic horror monsters. He had seen my illustrated book “All My Friends are Zombies” and reached out to ask about designing his line of snowboards. I’m a huge horror fan, so I jumped at the opportunity. Since my book was chalk full of illustrations of the walking dead, we decided to create The Swarm first. While in the process of creating the artwork that would find its way onto the board, we decided to also illustrate retro-themed movie posters to accompany each of the snowboards. These would be used for both promotion materials as well as giveaway items during his promotions and sales of the boards themselves.
Marketing materials were needed as well, specifically buyer facing collateral. We created additional promotional posters that were given to board shops and resorts to hang alongside the snowboards in their shops. We created a lookbook featuring each of the boards as well as some of the summer sports offerings Chemical Storm sold as well, which you can view below.
What the Client Said
“I approached Matt to come up with artwork for our snowboards as well as collateral marketing material. I was looking for a different approach or interpretation. Matt immediately interpreted my brief and produced outstanding designs. When feedback was needed, new versions of the artwork or any modifications were made very quickly. I really appreciated his flexibility and efficiency. It’s great to work with a professional who is open-minded, enthusiastic and responsive. I couldn’t be more pleased with the results. What I appreciate the most about working with Matt is his ability to develop a concept and take it to the market place. I look forward to future collaborations with Matt as I considered him to be part of the Chemical Storm team!”Jeff P. | Owner | Chemical Storm Snowboards