Pleasant Valley Country Club requested an audit of their outdated website, hoping to improve the visual appeal, mobile responsiveness, and search engine ranking. Although they had worked with prior web agencies, the website’s underlying structure remained unchanged. Recognizing the limitations of their aging layout, a new website build was recommended.
I redeveloped their internal structure and redesigned their page layouts with a primary goal of increasing conversion rates for new memberships and wedding events. The old site generated 65-80 new leads annually, but with a new strategy focused on user experience and more in-depth and engaging content, we generated a remarkable 357.96% increase in warm leads within one year of relaunch.
Post-launch, I continue to collaborate with Pleasant Valley, extending services to branding updates, print design, marketing campaigns, and a yearly redesign of their Member’s Golf Guide Book.